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Contributors

Aditya Bhamidipaty

(Co founder and CEO)



Vishal Sukheja

Vishal Sukheja

(AVP Marketing)


Jagan

Jagan

(AVP - Customer Services)


eMart Engagement Blog

Post by eMart editorial Team

February 29, 2016

Channel partners, loyalty programs

Guidelines To Build Profitable Relationships With Your Channel Partners

While a multitude of brands are vying for the attention of the shoppers, more brands are waking up to the fact that deep engagement with the channel partners is the key to success. Weare therefore, listing the best practices in the world of B2B enterprises. Run a data-driven channel management program, reward for more than just sales, influencers are equally important stakeholders, redemption acting as an important engagement metrics...

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Post by eMart editorial Team

February 23, 2016

Channel partners, loyalty programs

Why do you need a channel loyalty program

Traditional sales incentive schemes have to be replaced by strategic data driven loyalty programs. Channel partners are evolving their business models. Customer acquisition, customer retention and customer satisfaction are top metrics of marketers to make relationships with the channel partners...

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Post by Namrata Suryawanshi

October 21st, 2015

A Beautiful River Expedition - Kundalika White Water Rafting

A Beautiful River Expedition - Kundalika White Water Rafting

With loads of excitement we zoomed off early morning to Kolad taking the NH4. Unending magging and teasing sessions were on as soon as the wheels began rolling. It was a beautiful curvy road laden with trees and mist around...

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Post by eMart editorial team

May 26, 2015

Customer-Experiences

Pitch the Balance – Transactional plus Emotional Loyalty

As per Leon Festinger, an American Physiologist, "The role of the emotional side of a loyalty communication is to provide people with a rationale as to why they have been motivated by a financial inducement to change their behavior....

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